"Take a few moments to learn."
Good advice, but the problem that she's speaking against in her monologue happens to involve cultural Christian demonization of the other (examples like calling practitioners of other religions/cultures "Satanic" or "Devil Worshipers.)
A great deal of energy may still need to be spent on retaking the word "witch" and unzipping its cultural baggage.
I also hoped to hear more about the store and how they intend to cater to Pagan culture; although a small educational blurb by an everyday sounding lady talking about her culture and experience certainly has merits.
The article adds a great deal more information as well.
Link, via the Daily Press.