Taking a Segway off a cliff: What a way to die

In the news of the dire and strangely sarcastic, the universe attempts its hand at poetic irony. Segway’s owner has died. According to the NY Daily News,

The British businessman who owns the Segway company plunged to his death after driving one of his famous two-wheeled scooters off a cliff, police said Monday.

James (Jimi) Heselden dead at 62—by Segway, precipice, and river, possibly not in that order.

As @AvatarNelson of Twitter fame said, “The owner of the Segway company died driving his Segway off a cliff. This is going to be a PR nightmare for cliffs.”