“I like it” Facebook status meme goes viral

Looks like people have struck upon a particularly hilarious viral meme that has a very risqué connotation. Facebook statuses have been popping up all day displaying interesting variations of “I like it…”

I like it on the table.

I like it on the floor.

I like it on the closet.

What does it mean? It’s a reference to where women like to keep their purses. It is part of a breast cancer awareness promotion. According to The Washington Post the “I like it” status has some sort of stupid gender-mystique attached to it in that it’s supposed to be mysterious to menfolk—and this is why its stupid. Really? As if (1) men cannot get breast cancer and (2) as if they shouldn’t also be part of breast cancer awareness and research.

It’s curious, fun, and inventive—just get rid of the vapid nonsense about the boys. Breast cancer affects the entire human race.

Link, via TIME Magazine.